Privacy Policy – Pulse Direct
Last Updated: 13 April 2026
1. Introduction
Pulse Direct (“we”, “us”, “our”) is a trading name of EM Direct Ltd, a company registered in England and Wales (Company No. 16000530) with its registered office at:
Makbro Building, Vernon Street, Blackburn, United Kingdom, BB2 2AX
We are committed to protecting your privacy and handling your personal data securely and transparently.
This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or engage with our services.
2. Who We Are
Pulse Direct
Trading name of EM Direct Ltd
Makbro Building, Vernon Street, Blackburn, United Kingdom, BB2 2AX
Email: hello@pulse-direct.co.uk
EM Direct Ltd is the data controller responsible for your personal data.
We act as independent business energy consultants, assisting UK businesses with reviewing and arranging energy contracts.
3. Information We Collect
We may collect and process the following types of personal data:
a) Contact & Identity Information
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Full name
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Business name
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Email address
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Telephone number
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Business address
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Job title or position
This information is typically provided when you complete a form, request a call back, or contact us directly.
b) Business & Energy Information
Where necessary to provide our services, we may collect:
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Meter details
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Current supplier information
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Energy usage data
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Contract information
This allows us to review available tariffs and support energy contract arrangements.
c) Website Usage Information
When you visit our website, we may automatically collect:
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IP address
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Device and browser type
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Pages visited and interactions
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Referring website information
This helps us improve performance and user experience.
4. How We Use Your Information
We use personal data to:
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Respond to enquiries and call-back requests
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Provide energy consultancy services
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Review supplier options and tariffs
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Manage customer relationships
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Improve our website and services
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Comply with legal and regulatory obligations
We do not sell personal data.
5. Lawful Basis for Processing
Under UK GDPR, we rely on:
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Consent — when you voluntarily provide your details.
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Contractual necessity — when processing is required to deliver services you request.
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Legitimate interests — to operate and improve our business responsibly.
6. Sharing Your Information
We may share relevant information with:
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Energy suppliers for the purpose of obtaining quotations or arranging contracts
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Professional service providers supporting our business operations
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Legal or regulatory authorities where required by law
We only share information necessary to deliver our services.
7. Data Security
We take appropriate technical and organisational measures to protect personal data from unauthorised access, misuse, loss, or disclosure.
8. Data Retention
We retain personal data only for as long as necessary to:
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Provide our services
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Meet contractual and legal obligations
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Maintain appropriate business records
Some records may be retained for up to 6–10 years for compliance purposes.
9. Your Rights
Under UK data protection law, you have the right to:
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Access personal data we hold about you
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Request correction of inaccurate data
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Request deletion where appropriate
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Request restriction of processing
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Object to processing
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Withdraw consent at any time where applicable
To exercise your rights, contact:
If you have concerns about how we handle your personal data, please contact us first so we can try to resolve the matter.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk
10. Cookies
Our website may use cookies and similar technologies to improve functionality and analyse website usage.
You can manage cookie preferences through your browser settings.
11. Third-Party Links
Our website may contain links to external websites. We are not responsible for their privacy practices.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The most recent version will always be published on this page.